Blog
Product analytics, without the guesswork
Honest comparisons of analytics tools, and practical guides for product teams: what to track, how to read funnels and retention, and how to switch tools without losing data.
Featured
A Mixpanel alternative with predictable pricing, in rupees
Why usage-based analytics bills are hard to budget, and how a Mixpanel alternative with events included in every plan, billed in INR works for Indian startups and product teams.
Mixpanel pricing explained: what it actually costs in 2026
A plain-English breakdown of how Mixpanel pricing works in 2026 — the free plan, the usage-based Growth plan and Enterprise — why the bill is hard to predict, and what a fixed-rupee alternative costs instead.
Mixpanel alternatives in India: a practical 2026 guide
An honest guide to Mixpanel alternatives for Indian product teams in 2026 — the main categories, what each is good at, how pricing and data residency compare, and how to choose one you can actually budget for.
An Amplitude alternative for Indian teams, priced in rupees
Why Indian product teams look past Amplitude — per-event bills in dollars that move with your traffic, limits on the self-serve plan — and how ClickLens gives you funnels, retention and user profiles with events included, billed in INR.
How to switch from Mixpanel without losing your data
A step-by-step guide to moving from Mixpanel to ClickLens, keeping your event names and user IDs, running both side by side, and importing history.
Microsoft Clarity vs ClickLens: replays, and everything after
Clarity gives you free session replays and heatmaps. ClickLens gives you those too, plus the funnels, retention and user profiles that tell you what the replays mean.
Google Analytics 4 vs product analytics: which do you need?
What Google Analytics 4 is good at, where it falls short for SaaS and apps, and when you need a product analytics tool like ClickLens, Mixpanel or Amplitude.
Product analytics for Indian SaaS: what to track and why
A practical guide to product analytics for Indian SaaS and app teams — what events to track first, the four reports that matter, how to avoid vanity metrics, and how to pick a tool you can budget for in rupees.
A PostHog alternative for teams who want answers, not a toolbox
PostHog is a powerful open-source suite for developers. If you want product analytics your whole team can use, with one predictable bill in rupees instead of per-product usage in dollars, here's how ClickLens compares.
Event tracking plan: a simple template for product teams
A practical event tracking plan template for SaaS and apps — which events to track, how to name them, which properties to attach, and how to keep your analytics clean as the product grows.
Server-side conversion tracking for Meta, Google and TikTok Ads
Ad blockers and iPhone privacy settings hide a big share of your conversions from browser pixels. Here's how server-side tracking — Meta's Conversions API, GA4's Measurement Protocol and TikTok's Events API — fixes that, and how to set it up without an engineering project.